Crowdfunding for Girl Clown (Part 2 – Promoting)

So, I finally had my Girl Clown Kickstarter campaign up and running. An the next step (and equally as important) was PROMOTING IT.

I personally can think of at least two (or more) very inspiring, creative, worthwhile Kickstarter projects that did NOT make their funding.  I believe it was because the campaign wasn’t promoted enough, or the creators didn’t have a network of people to promote it to.

Anyway, I’m going to share with you how I promoted my campaign, and what worked for me.

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Crowdfunding for Girl Clown (Part 1 – Basics of Creating a Campaign)

So, I had finished my script for GIRL CLOWN. But what to do next?  I had figured out my budget for the film to be around $10,000. And that meant that I needed to raise money – quite a bit of money. So I  thought I would try this Kickstarter thing.

Kickstarter is “all-or-nothing” funding for creative projects. If you do not reach or exceed your fundraising goal – you get NOTHING. But, the funding success rate for Kickstarter projects is 44%, meaning, 44% of projects DO make their goal and get funded – which is pretty cool, in my opinion.

So, I decided that I was going to do everything in my power to find out how to make a Kickstarter campaign successful. I decided to do some research and study WHY certain campaigns made their goals and others didn’t. And so I studied. I looked at lots of campaigns. I watched the videos, read the pitches and I compared the rewards. And in the end, I noticed 2 things.

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GIRL CLOWN the film – The Beginning

GIRL CLOWN the film was the idea that just wouldn’t go away. You know, the kind that just keeps knocking and knocking on the door and won’t give up until you pay attention to it. I have been a writer since I was a child (plays, stories, etc.), and although I am an actress with a number of film roles to my credit, I had never written a screenplay.

I am also a professional children’s entertainer/clown  in New York City, and, in between acting gigs, clowning is what I do for a living. And, when I travel to a gig, I always wear my clown outfit in transit. 

So, when I first started going to gigs in the outfit, I noticed something interesting – people would always smile at me. Some would wave and even shout “hello!” from across the street. On the subway, a person would inevitably come over to sit down next to me and excitedly ask me questions. How did you become a clown? That must be a fun job! Did you make your own costume?…..

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