promoting crowdfunding campaign

Crowdfunding for Girl Clown (Part 2 – Promoting)

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So, I finally had my Girl Clown Kickstarter campaign up and running. An the next step (and equally as important) was PROMOTING IT.

I personally can think of at least two (or more) very inspiring, creative, worthwhile Kickstarter projects that did NOT make their funding.  I believe it was because the campaign wasn’t promoted enough, or the creators didn’t have a network of people to promote it to.

Anyway, I’m going to share with you how I promoted my campaign, and what worked for me. (more…)

Crowdfunding for Girl Clown (Part 1 – Basics of Creating a Campaign)

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So, I had finished my script for GIRL CLOWN. But what to do next?  I had figured out my budget for the film to be around $10,000. And that meant that I needed to raise money – quite a bit of money. So I  thought I would try this Kickstarter thing.

Kickstarter is “all-or-nothing” funding for creative projects. If you do not reach or exceed your fundraising goal – you get NOTHING. But, the funding success rate for Kickstarter projects is 44%, meaning, 44% of projects DO make their goal and get funded – which is pretty cool, in my opinion.

So, I decided that I was going to do everything in my power to find out how to make a Kickstarter campaign successful. I decided to do some research and study WHY certain campaigns made their goals and others didn’t. And so I studied. I looked at lots of campaigns. I watched the videos, read the pitches and I compared the rewards. And in the end, I noticed 2 things. (more…)

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